This is the first in our FOCUS Coworking Members Showcase Videos. In this series we interview our members to learn more about them, and their entrepreneurial journey. 

Julie Endl is one of the co-founders of FOCUS Coworking. Julie is a multipassionate entreprenuer. Julie started Wild For Wellness health coaching and Lucky Penny Coffee, a mobile coffee trailer. We talk with Julie about her entrepreneurial journey.

Julie is drawn to entrepenuership to meet the needs that she sees and to also generate some extra money on the side.

Damon Schopen
Hello, this is Damon with FOCUS Coworking, and this is going to be the first of our members showcase interviews that we’re going to do with our members at FOCUS Coworking, we wanted to do a couple of things, allow you to get to know some of the members here at FOCUS Coworking and also showcase and highlight our members so that they can get a little more promotion and exposure as well. So today I am with Julie Endl and she is not only a member, but one of the co-founders of FOCUS Coworking.

Damon Schopen
And I should just explain quick what FOCUS Coworking is. We are a shared office space and community for small businesses, freelancers, entrepreneurs, other business professionals. And we have private offices, shared space meeting rooms and all sorts of resources for your business so that you can just come in, get your work done and not worry about utility bills or getting the Wi-Fi installed or any of that other stuff. So if you are interested, come take a tour we can do a virtual tour as well, if you’d like to do that.

Damon Schopen
And yeah, now we’ll. Start with Julie here, so, Julie, tell us about your business and how you got your start.

Julie Endl
Well, as you well know, Damon, I’m a multi-passionate entrepreneur, right, so I started out kind of my entrepreneurial, I guess you’d say, muscle when I was really young, like I was always thinking about ways that I could I did a lemonade stand. Who hasn’t done a lemonade stand? I had a paper route like I was always trying to, like always earn a little extra money, but also provide a need. Right. So I’ve always been really passionate about health and wellness.

Julie Endl
And so I became a health coach through the Institute for Integrative Nutrition in 2013. I graduated from that. And most recently, our new project is to start a mobile coffee trailer. And that business is going to be launching here in the fall called Lucky Penny Coffee. So my coaching business is called Wild for Wellness and then Lucky Penny Coffee. And then I also am part FOCUS Coworking.

Julie Endl
So there’s a lot of passionate base in my life.

Damon Schopen
Yeah, absolutely. That’s great. Yeah. Tell us more about your coaching business. First of all, how do you help people there? How did you get into that?

Julie Endl
Well, it started with my own journey, right. I had been really thinking about my mom has had some major health issues as far as heart related surgeries and things. And I’ve kind of always followed in her physical footsteps.

Julie Endl
I guess you’d say, imagine doing the genealogy has just been kind of one of those things that I’ve been concerned about and making sure that I’m living better, longer. And so I started with the decision to get healthier and it just kind of blossomed. I mean, the people asking me, what are you doing? Can I do it, too? And I’ve always had a natural kind of gift for coaching other people and motivating people and just.

Julie Endl
I thought this would be a great fit and it turns out it is, and so it’s been amazing and it’s been a lot of fun to see people have gains and just see them make these transformations that are just so positive. And yeah, so that’s what it’s all about.

Damon Schopen
Very cool. And I can definitely attest to your abilities to coach and help other people because within our FOCUS Mastermind that we’ve been doing for five or six years now, I would say you always have such great insights for everybody who participates and you’re just that good voice of reason and additional perspective, which is really awesome.

Damon Schopen
But I would also say you’ve got to follow Julie on her social media, Instagram, Facebook, because the meal prep and the recipes and the health advice that she shares on there are outstanding. What are some of your favorites?

Damon Schopen
And I know eating is only a component of it, but what are some of your favorite recipes that you like to recommend to some of your clients?

Julie Endl
Well, one of the things that for me has just been really powerful are the morning smoothies. Now, if you follow me at all, you know that I do not like greens or lettuce or any kind of fresh greens. And so knowing that as a health coach, that those are super important to get those vital nutrients in your body. And for me as a morning smoothie, I can pack it full of veggies. This morning I had roasted beets in my smoothie and I had kale in there.

Julie Endl
I would never, ever eat kale raw. So I guess for me that morning smoothie is just a great way to kind of get yourself set up for the day. So that’s been something that is really and that changes seasonally for me right now. Beets are in season, so it’ll change when the season changes. So very cool. Yeah, for me, beets is something I would never eat. So putting it in a smoothie, that is a great idea and just having that foundation of that first meal of the day.

Damon Schopen
Right. It just yes. It gives you that energy gets you going. I did one of your detoxes once and that was just amazing. I got some really great new recipes and just a new mindset. Right. I mean, so much of that is about mindset as well.

Julie Endl
Absolutely.

Julie Endl
The mindset is key.

Julie Endl
And, you know, this morning I talked about on my Instagram a little bit about little victories. And in finding that mindset and just having those little victories and any time you’re down to just go back to that little victory and that feeling that you get when you accomplish something. So so, yeah.

Julie Endl
And setting yourself up in the morning was a great breakfast smoothie, whether it be something else. But for me it’s a smoothie. So it gives you that that foundation for a great day.

Damon Schopen
And there are a lot of options. Right. Smoothies, not the only thing, but that’s a great idea, right?

Julie Endl
Yeah. Yeah.

Damon Schopen
Very cool.

Damon Schopen
Tell us more about making coffee. You want to get to that you have going right.

Julie Endl
So lucky Penny Coffee was it’s a brainchild of my child, Morgan and I, Morgan and I, we are going we purchased a nineteen seventies Shasta camper, so it’s about 14 foot. And she’s at the fabricator right now. Her name is Willow. She came with a nameplate on the front that said, well, also she has a name, she has a gender. So Willow is getting remodeled right now and she’s to be finished the first week of September.

Julie Endl
So we’re very excited to get her back and get her finished. But we will be offering espresso drinks, hot and cold and some bakery and, you know, teas, chai tea lattes, that kind of thing.

Julie Endl
And we’re super pumped, obviously, with covid. This season was a little a little challenging, but we’re going to get her finished and pull out a little bit left of the season. But yeah, so lucky. Penny Coffey is is really a passion for both of us. We love coffee and Penny is actually her Vizslas dog and our logo has the dog face and it’s a penny. So it’s pretty it kind of came together pretty, pretty cool. So we’re really proud of it and we’re super pumped to get it going.

Damon Schopen
How did this idea come to be?

Julie Endl
We love coffee and we both what we thought of brick and mortar, we thought of opening a coffee shop, but we just like the opportunity to meet different people and to travel around with her and to be able to set our own schedule, which was really enticing for us and just a really blessed as many people as we can and just travel around the state of Wisconsin and maybe it’ll take us out of the state of Wisconsin, we don’t know.

Julie Endl
But to just really get out there and just, you know, brighten people’s day and have a smile on our face and just really have great coffee.

Damon Schopen
So very cool. That’s exciting. Yeah. It’s always exciting to launch that new venture and get it going. A little bit scary also.

Julie Endl
Yes, but let’s see. So how did you get. Well, I guess we kind of spoke about that, how you got started. That’s excellent. The coffee lovers partnering together to. Yes, absolutely.

Julie Endl
We we are coffee lovers banding together. That’s true. Excellent.

Damon Schopen
So what is your dream? What is the end game, do you think, with your businesses? What do you see in your long term vision for your businesses?

Julie Endl
Yeah, I mean, definitely my long term vision would be which every year, every January one, I sit down and make a vision board for myself. I don’t know if anybody else does this, but it’s in my in my workout room at home and my word for the year.

Julie Endl
I always find a word for the year or two. So my work for the year this year was freedom. And so I really would like it to be a solopreneur and just really be working for me and and working both of my businesses, actually three businesses solely making enough money to really do that without working outside the businesses and just to be able to serve.

Julie Endl
We’re really about you know, we have a servant heart. We want to serve our community. And that’s really where we’re our we have a very big passion for Jefferson and this community. We’re both obviously born and raised here and we love it here. And so we just really want to get out there. So.

Damon Schopen
That’s exciting. And I think that’s really a good thing to touch on is the fact that, you know, starting businesses or starting a business doesn’t mean that you have to instantly quit your your work, your full time or part time job. You know, it’s more of a transition.